Everyday there seems to be a new article announcing the latest discoveries in medical science such as a super fruit that can cure cancer or the anti-aging properties of marijuana. Yet these supposed discoveries rarely, if ever, become commonplace in medical treatment. Why is this? Could it be that healthcare workers are unaware of the miraculous effects of these substances, or perhaps there’s a Big Pharma conspiracy to prevent any discovery that cannot be patented from becoming mainstream medical treatment? The answer is actually quite simple: Clickbait.